Lead Scoring

Know who to call first.

Rules assign reliable scores. AI explains the score, summarizes the opportunity, and recommends the next sales action.

91/100$18k-$24kPriority HotCall now
Lead scoring output

Jane Smith

123 Maple Drive, Austin, TX

91/100
Estimated value
$18k-$24k
Priority
Hot
Storm signal
Likely
Roof size
Large
Call within 5 minutes. Route to senior rep.

Why this lead matters

UrgencyStorm damage, this week
PropertyLarge high-value home
FitInside target service area
Talk trackMention inspection and insurance documentation

Deterministic where it matters

Scoring stays auditable while AI handles summary, talk track, objection hints, and follow-up personalization.

1

Intent signals

Timeline, issue type, requested service, and form answers influence priority.

2

Property signals

Home value, size, lot, area, and service fit estimate opportunity size.

3

Action signals

Recommended routing, call timing, and follow-up copy make the score usable.