1
Paste website
Litleads reads positioning, services, locations, and conversion goals.
Workflow
From website to qualified lead in minutes.
Paste a site, generate the form, capture the address, enrich the property, score the lead, and trigger the workflow.
6-step flowStrict JSONRules firstActions next
Workflow map
2
AI builds form
The generator creates questions, logic, and scoring rules as strict JSON.
3
Visitor submits
The hosted quiz captures address, urgency, service need, and contact.
4
Property enriches
Address validation and property data create the intelligence layer.
5
Lead scores
Rules calculate priority, estimated value, and routing.
6
Workflow triggers
CRM, SMS, email, webhook, and reward actions fire automatically.
The form is only the front door
The system is designed around what happens after submission: enrichment, scoring, routing, and measurable follow-up.
Immutable form versions
Each published form can map submissions back to the exact schema shown.
Lead intelligence object
All answers, property data, area data, score, and recommendation stay together.
Operational actions
CRM pushes, webhooks, notifications, rewards, and rep assignment can run from the same object.